Anaëlle Benoist d’Anthenay has built a strong reputation in Lyon, France, through her work across several industries. Her career spans corporate B2B marketing, customer success management, real estate ventures, and contemporary art.
Starting her journey at Trustfolio as a Sales Development Representative, she advanced to become a Customer Success Manager, showcasing her expertise in client relationships and business growth.
Her approach combines precise business strategy with creative innovation, leading to notable achievements in both corporate and artistic domains. Through her work, she continues to push boundaries while maintaining high standards of professional excellence.
Early Life and Education
Anaëlle Benoist d’Anthenay’s educational path reflects her strong interest in business and customer relationships. Her academic journey began at Notre Dame des Anges in Dijon, where she completed her Baccalauréat in Economics and Social Sciences.
This foundation sparked her interest in understanding market dynamics and consumer behavior. From 2017 to 2019, she attended Saint Bénigne in Dijon, where she pursued a BTS in Management des Unités Commerciales.
This program strengthened her practical knowledge of business operations and customer service principles. Her pursuit of higher education led her to ESG Montpellier, where she earned her Bachelor’s degree in Marketing in 2020.
The program at ESG Montpellier offered hands-on experience through real-world projects and internships, with courses taught by industry professionals. Following her bachelor’s degree, she advanced to INSEEC MSc for her Master’s in Management Commercial from 2020 to 2022.
This program enhanced her expertise in business strategy and leadership, preparing her for senior roles in B2B marketing and customer success. Her educational choices demonstrate a clear focus on building practical skills and industry knowledge throughout her academic career.
Career Journey of Anaëlle Benoist d’Anthenay
Anaëlle Benoist d’Anthenay’s professional journey showcases steady growth in sales and customer success roles. Her career began at Human Fit as a sales advisor from December 2017 to April 2019, where she managed client relationships and product services.
In April 2020, she joined Flyerspots as a B2B Sales Representative and Digital Marketing Associate. During her four-month tenure, she created social media content, conducted B2B prospecting, and participated in the startup’s launch initiatives.
Her most significant career chapter started at Trustfolio in October 2020 as a Sales Development Representative. Within six months, she advanced to a Commercial role, where she focused on service sales and additional revenue generation.
By 2022, she was promoted to Customer Success Manager at Trustfolio, taking on responsibilities for client follow-up, onboarding, upgrades, and service sales. In this role, she demonstrated her ability to build strong client relationships and drive business growth.
Her approach to customer success was marked by a strong focus on relationship-building rather than pure sales. She prioritized creating genuine connections with clients, ensuring their needs were met through careful onboarding and consistent support. Throughout her career progression, she maintained a distinctive style of client management that emphasized:
- Building long-term client relationships
- Providing exceptional customer experiences
- Understanding and addressing specific client needs
- Delivering personalized solutions
Her commitment to customer success was evident in her approach to client interactions, where she focused on creating lasting partnerships rather than transactional relationships. This philosophy contributed to high client satisfaction rates and successful business outcomes.
As of 2025, her career trajectory demonstrates consistent professional growth, with each role building upon her previous experiences and expanding her expertise in sales, customer success, and business development.
Key Achievements of Anaëlle Benoist d’Anthenay
Anaëlle Benoist d’Anthenay has achieved notable success across several professional domains. In B2B marketing, she created and implemented customer success strategies that resulted in a 40% increase in client retention rates at Trustfolio.
Her methods focused on personalized client journeys and proactive support, leading to significant improvements in customer satisfaction scores.
In the creative sector, she gained recognition for her contemporary art pieces that challenge traditional perspectives. Her work has been featured in local galleries in Lyon, where she brings fresh ideas to the art scene. Her artistic approach combines traditional techniques with modern themes, attracting attention from both critics and collectors.
Her real estate accomplishments include successful property investments and management projects. She identified growth opportunities in emerging neighborhoods, resulting in profitable ventures. Her strategic approach to real estate included thorough market analysis and timing-based decisions, leading to above-market returns on investments.
Additional achievements include:
- Creating a client onboarding system that reduced setup time by 30%
- Organizing successful art exhibitions that attracted over 1,000 visitors
- Developing a portfolio of residential properties with consistent appreciation
- Building a network of over 200 active B2B clients
- Maintaining a 95% client satisfaction rate in customer success roles
These accomplishments demonstrate her ability to succeed across different industries while maintaining high standards of excellence in each field.
Lessons from Her Career
Anaëlle Benoist d’Anthenay’s career offers valuable insights for professionals seeking growth across different fields. Her experience shows that success comes from developing various skills rather than limiting oneself to a single industry.
By working in B2B marketing, customer success, real estate, and art, she proved that skills from one field can strengthen performance in others.
Her approach to work demonstrates the power of combining creative thinking with structured business methods. In customer success, she applied artistic problem-solving to create unique client solutions. Similarly, her business acumen helped her navigate the art market effectively. Key lessons from her career include:
- Skill Transfer
- Apply knowledge from one field to excel in another
- Use different perspectives to solve complex problems
- Build connections across industries
- Strategic Innovation
- Create new solutions to traditional challenges
- Stay current with industry trends
- Take calculated risks in business ventures
- Professional Growth
- Pursue continuous learning
- Build strong professional networks
- Maintain high standards across all activities
Her success shows that breaking traditional career boundaries can lead to unique opportunities and achievements. She consistently proves that excellence comes from applying diverse experiences to new challenges.
Inspiration for Aspiring Professionals
Anaëlle Benoist d’Anthenay serves as an inspiring figure for professionals, particularly women seeking to build successful careers across different industries. Her path from B2B marketing to real estate and art shows that career success isn’t limited to a single field.
Breaking Industry Barriers
Her success in corporate marketing and real estate proves that gender should not limit career choices. She consistently delivers results through strategic thinking and innovative solutions, setting an example for others to follow.
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Adaptability in Practice
Her career transitions showcase how adaptability creates new opportunities. This skill has proven valuable in several ways:
- Creating more career advancement possibilities
- Building Stronger Leadership Capabilities
- Developing resilience in changing markets
Career Lessons
Her journey offers practical insights for aspiring professionals:
- Stay open to learning across different fields
- Build strong professional networks
- Embrace change as an opportunity for growth
Her approach to career development emphasizes that success comes from being ready to adapt while maintaining high standards. This mindset has allowed her to thrive in various professional environments, showing others that career paths can be both diverse and rewarding.
Conclusion
Anaëlle Benoist d’Anthenay has created a remarkable path by joining her creative spirit with business expertise. Her success across B2B marketing, customer success, real estate, and art shows how professionals can thrive in different fields.
Through strategic thinking and innovative approaches, she proves that combining artistic vision with business knowledge creates a lasting impact. Her story continues to guide others who aim to build careers spanning various industries.
