Anaëlle Benoist d’Anthenay stands as a leading figure in B2B marketing and customer success, bringing fresh perspectives to client relationships and business growth.
Based in Lyon, France, she has built her reputation through strategic thinking and practical solutions in corporate marketing.
Her work at Trustfolio showcases her talent for driving business results while maintaining strong client connections.
From her early education at Notre Dame des Anges to her current role as a Customer Success Manager, Anaëlle has shown consistent growth in understanding market dynamics and client needs.
Her approach combines strategic marketing knowledge with hands-on experience in sales and customer relations, making her a respected voice in the B2B sector.
Early Life and Education
Anaëlle Benoist d’Anthenay’s educational path shows a clear progression in business and marketing studies. She started her academic journey at Notre Dame des Anges in Dijon, where she completed her Baccalauréat in Economics and Social Sciences.
This foundation gave her essential knowledge of market dynamics and economic principles. From 2017 to 2019, she pursued her BTS in Management des Unités Commerciales at Saint Bénigne, Dijon.
During this period, she gained practical experience while working at Human Fit as a sales advisor, where she managed client relationships and product services. Her next step was earning a Bachelor’s degree in Marketing from ESG Montpellier in 2020.
The ESG Montpellier program equipped her with specialized skills in B2B and B2C marketing strategies, taught by industry professionals who shared real-world experiences. The program’s focus on practical application through internships and business partnerships strengthened her professional capabilities.
She completed her formal education at INSEEC MSc, earning a Master 2 in Management Commercial (2020-2022). This advanced degree program enhanced her expertise in business strategy and leadership.
During her master’s studies, she started her professional journey at Trustfolio as a Sales Development Representative, applying her academic knowledge to real business scenarios. This educational background created a strong base for her current role in B2B marketing and customer success, combining theoretical knowledge with hands-on business experience.
Professional Journey of Anaëlle Benoist d’Anthenay
Anaëlle Benoist d’Anthenay’s career path shows steady growth in sales and customer success roles. At Trustfolio, she progressed through several positions, starting as a Sales Development Representative in October 2020. She then advanced to a Commercial role from April 2021 to May 2022, where she focused on service sales and additional revenue generation.
Trustfolio Leadership
As Customer Success Manager from 2022 to 2023, she took charge of key responsibilities:
- Client monitoring and relationship management
- New client onboarding processes
- Service upgrades and expansions
- Sales of additional services
Early Professional Experience
At Flyerspots (April-July 2020), she:
- Created and managed social media content
- Led B2B prospecting initiatives
- Helped launch the startup’s initial projects
- Developed email marketing campaigns
Her time at Human Fit (2017-2019) built her foundation in sales and customer relations through:
- Managing customer relationships
- Overseeing product and service offerings
- Selling membership contracts
- Supporting communication initiatives
- This progression from entry-level sales to customer success management demonstrates her growing expertise in B2B relationships and client service delivery.
Key Achievements of Anaëlle Benoist d’Anthenay
Expertise in Lead Nurturing:
Anaëlle Benoist d’Anthenay made significant contributions to B2B marketing through her expertise in lead nurturing. Her article “What Is Lead Nurturing in B2B? Winning Strategies” became a key resource for professionals, offering practical insights on:
- Sales cycle optimization
- Client engagement techniques
- Converting prospects into long-term customers
- Building lasting business relationships
Business Ventures
Beyond her corporate roles, she established herself in property rental management, where she:
- Developed a portfolio of rental properties
- Created efficient management systems
- Built strong tenant relationships
- Generated steady revenue streams
Professional Growth
Her career shows clear progression across different business functions:
- Started in direct sales at Human Fit
- Advanced to B2B marketing at Flyerspots
- Moved into customer success at Trustfolio
- Expanded into property management
Each role added new skills to her professional toolkit:
- Marketing strategy development
- Sales process optimization
- Customer relationship management
- Business leadership
- Revenue generation
- Team coordination
These achievements highlight her ability to succeed across various business sectors while maintaining a focus on client satisfaction and business growth.
Contributions of Anaëlle Benoist d’Anthenay to Trustfolio
Client Relationship Management:
Anaëlle Benoist d’Anthenay made notable impacts at Trustfolio through several key initiatives. As Customer Success Manager, she strengthened the company’s client relationships by managing onboarding processes and service delivery. Her role focused on ensuring smooth transitions for new clients while maintaining high satisfaction levels among existing ones.
Revenue Growth Achievements
She developed effective strategies for business expansion:
- Implemented service upgrades for existing clients
- Created additional revenue streams through new service offerings
- Managed the complete sales cycle from prospecting to closing1
Strategic Leadership
At Trustfolio, she contributed to the company’s mission of enabling better debt solutions through technology. Her work aligned with Trustfolio’s goal of making processes more efficient and cost-effective for clients.
Industry Impact
Her approach to client relationships supported Trustfolio’s position in the debt-tech sector by:
- Supporting the company’s expansion from traditional services to innovative solutions
- Contributing to Trustfolio’s recognition in the Credit and Collections Technology sector
- Helping establish the company as a trusted partner in debt management solutions
Her work reflected Trustfolio’s commitment to enhancing human interaction rather than replacing it with technology, ensuring better engagement and outcomes for customers.
Vision and Philosophy
Anaëlle Benoist d’Anthenay’s professional philosophy centers on building strong, lasting client relationships through genuine understanding and targeted solutions. Her approach emphasizes looking beyond immediate sales to create sustained business partnerships.
Client-Focused Strategy
Her vision for client relationships includes:
- Taking time to understand each client’s specific business challenges
- Creating custom solutions based on individual needs
- Building trust through consistent communication
- Measuring success through client growth and satisfaction
Professional Development Focus
She maintains a strong commitment to learning and growth:
- Stays current with B2B marketing trends
- Studies emerging technologies in customer success
- Participates in industry conferences and workshops
- Shares knowledge through professional networks
Business Philosophy
Her core principles include:
- Treating each client as a unique partner
- Making decisions based on data and client feedback
- Focusing on measurable results
- Supporting clients through their growth phases
This approach has proven effective in both her corporate role at Trustfolio and her property management business, showing how relationship-focused strategies can work across different sectors.
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Future Prospects of Anaëlle Benoist d’Anthenay’s
Anaëlle Benoist d’Anthenay’s future shows promise in both B2B marketing and entrepreneurship. Her proven track record and strategic approach position her for continued growth in these sectors.
Professional Growth
Her future plans include:
- Expanding her property rental business into new markets
- Acquiring additional properties for her real estate portfolio
- Exploring international real estate opportunities
B2B Leadership
In the B2B sector, she aims to:
- Drive technological innovation in client relationships
- Share knowledge through published insights and articles
- Build stronger industry networks and partnerships
Impact on Industry
Her influence continues to grow through:
- Developing new approaches to customer success
- Creating practical solutions for business challenges
- Leading by example in combining business with entrepreneurship
Mentorship Role
As a rising industry figure, she:
- Guides emerging professionals in B2B marketing
- Shares practical business insights from her experience
- Demonstrates how to balance corporate roles with entrepreneurial ventures
Her commitment to innovation and practical solutions suggests she will continue to shape the future of B2B marketing while expanding her entrepreneurial ventures.
Conclusion
Anaëlle Benoist d’Anthenay has shaped modern B2B marketing through her work at Trustfolio and her entrepreneurial ventures. Her progression from sales to customer success management shows her talent for building strong client relationships.
Her practical approach to business growth, combined with her success in property management, establishes her as a notable figure in both corporate and entrepreneurial sectors. Her story continues to guide professionals in B2B marketing and business development.
